Zain Technologies: Business Development
In addition to solving mixing problems with optimum selection of mixing equipment, we can offer you our valuable experience gained in business development for the process equipment industry.
We asked a process equipment manufacturing company, also a supplier of mixing equipment, How did you become number one in your filed ?
Here is the response:
"Back in the 1950's we were the fifth largest supplier of mixing equipment and within five years we became number one, and to this date, we are still the largest supplier of fluid mixing equipment in the world. To achieve this we grabbed our technical expert, who recently received his PhD in mixing and our best sales consultant and told them to hit the road. Customer visit after customer visit, they came back with applications after applications and went to work solving each one. Hence new designs and mixing technology was applied to the manufacture of penicillin, of high density pulp and paper storage chests, of multistage mixing columns for the production of high quality white talc, and so on."
If you are looking for new ways to grow your business, to boost your employees morale, to find ways to increase sales, to understand your market position and that of your competitors, give ZAIN a call.
We have even assisted companies other than the manufacturers' of mixing equipment since the basics of business development, based on our experiences, works for all process equipment manufacturers.
1. How to generate the inquiry, market yourself, become existent in the marketplace. Build a relationship with your focused clientele and win their confidence in your capabilities.
2. How to effectively make a proposal (understand your cost / and market price - value)
3. How to close the deal and effectively negotiate the order
4. How to process the order build it in a timely manner
5. Ship it at its highest quality
6. Maintain a relationship with the customer for repeat business
7. Forecast, budgeting, cash flow and the bottom line Profit/Loss
The solutions to your business growth are simple! surprisingly. We will help you execute business development processes.
The first company to do this tends to become a market leader and also creates a brand name for themselves.
One common problem we have seen, we call it the "circle of comfort".
Companies tend to find their niche area of business and then get entrenched into that circle, for example, a typical company with 5-10 million in sales has to break the circle or comfort zone. It can be done, but it requires change and many people are not comfortable with change.
We have noticed it requires someone from the outside looking in rather than having someone from within try to look out to achieve that growth. This is where ZAIN can assist you.
Testimonial:
ZAIN Technologies has brought more energy to our CPI segment of the business then we have ever had before. Direction and implementation was spent in organizing this area, taking the following initiatives:
- Established a test quote for a very large project to get a feel for our capabilities to handle the kind of jobs that we would like to pursue (i.e. can we mfr. it, deliver it and price it competitively)
- Differentiated between actual CPI customers vs. other industries
- Designed an improved technical binder for distributors w/ a number of application guides.
- Narrowed down the list of viable magazine options for placing ads for each market segment, as well as getting news releases out.
- Published article on our behalf in various focus area magazines
- Created presentations on our product lines and assisted us to give a talk on our technology at the largest mixing conference in North America. Assisted us to land our first large order.
- Signed on 4 mfrs. reps to handle different areas of the country and assisted us to organize our ACT! Contact database.
- Developed a sizing program that can be used by distributors, reps and remove the time consuming hand calculations.
- Reviewed all pricing and made recommendations for certain changes to market needs/demands.
- Developed a number of Power Point presentations, tailored to our audiences.
Confidential Manufacturing Co., New Jersey.
VP Sales-Marketing
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